INOV8 is a consultancy, specialising in environmentally responsible solutions
(or as Victor Papanek termed it; "Design for the Real World")
INOV8 is pronounced innovate
Because design should be:
fun. creative. responsible. about solutions.
making this planet a better place for all to live.
conceived business solutions
researched local and international markets and attitudes
prototyped pre-commercial product
designed product and graphic materials
specified product components, printing, laboratory materials testing, colourway samples
written for books, magazines, newspapers, weblogs, catalogues, newsletters
managed community co-ops, as well as not-for-profit and commercial businesses
promoted not-for-profits, governments and business enterprises
reviewed books, journals , plus both prototype and commercial products
presented as a conference speaker, university lecturer, field work supervisor
What should customers expect?
Solutions that :
are clean and uncluttered
are easy to understand and interact with
minimise environmental impact
looked at the problem from a different viewpoint
deliver directly to the customer's needs